For Spring/Summer, British designer James Long turned to Muay Thai boxers but with a twist. Long gave them hair extensions with streaks of red and orange, and turned them into elegant hippies who give up their graceful careers to be left stranded on a beautiful island with a bottle of rum.
Technical clothing from the city was worn down to the beach. Vivid boxing ribbons were undone and sewn onto triple-washed denim jackets and jeans paired with patched trackpants that were either flared or slim.
Adhering to developing signature knits, Long developed bright bubble knits this season (a development from quilting last season) and bonded colour trimmed sweatshirts and shorts with an abstracted and handwritten 'James' - a far cry from the use of digital printing found in his previous seasons (see Long's Spring/Summer 2014 collection).
Alongside the use of denim, Long made stripes a recurring theme. Striped and hooded intarsia and lurex sweatshirts and kaftans (a Dalston take on the Baja hoodie), were paired with striped boxer shorts and colour-blocked socks and sandals. To top it all, Long weaved more shine into his collection by using aluminium leather to make blouson jackets with bonded jersey, a shine that reminisce solar panels - the main energy source on an island.
'For me, it's more than sportswear, it's fashion. It's what I wear,' says Long - that is certainly what we saw today through Long’s buoyant and confident collection which we hope will win the hearts of buyers, Long fans and some hippies.
James Long Menswear Spring/Summer 2015 Looks:
James Long Menswear Spring/Summer 2015 Backstage:
Runway Photography: Courtesy of Concrete Projects
Backstage Photography: Nicole Gomes