Damir Doma Menswear Spring/Summer 2015 - Paris Fashion Week

This season, Damir Doma decided not to follow suit and instead held an exhibition on the Paris Menswear calendar at his house on Rue Beaubourg.

One of the main features during this exhibition was a six minute film (directed by Carlotta Manaigo and Frode Fjerdingstad) shown on loop that presented models in Doma's S/S15 clothing as they paint graffiti on derelict buildings, wrapped their bodies in a plastic bag with Damir Doma scribed on it, or walked towards the camera in slow-motion. His aim was clear and simple, to create a more hands on approach between the audience and the garment by placing each garment on mannequins as opposed to models.

Graphic prints were widely used throughout the collection - flower markings and lopsided paintstroke dots adorned fabrics of different weights, both transparent and opaque from cotton to rich silks which were realised as shirts, jackets and scarves, tailored down with black straight trousers, extra-wide shorts and roman sandals. The dots also appeared as free form laser cut-outs on zipped blousons for ventilation.

Fabrics were treated like a black canvas, enhance with textures and pattern which came through rough painted coating on the skim surface of the jackets or the leaf patterns that appeared on trousers within the collection. The palette represented nature in it's purest form, evolving from monochromatic black and white, into earth tones such as grey and brown before splashing certain looks with deep-sea blue and violet to resemble the sky at dawn.

Not to mention the giveaway tote bag which was a pleasing factor for many at the exhibition, which came with a printed newsletter/official moodboard that had phrases such as 'natural reorder' written against the imagery.

At the end of it all, the exhibition highlighted Damir Doma's artisanal approach to design, and along with the beautiful film, the collection served the mind with a simple yet detailed sartorial narrative.

Damir Doma Menswear Spring/Summer 2015 Looks:

Courtesy of PR Consulting