Opening London Fashion Week Autumn/Winter 2014, J. JS Lee’s A/W14 collection mixed earthy country looks with feminine 50’s-inspired shapes. The collection emphasized sensibility and warmth in the forms of full-length coats and oversized roll neck knitwear. Coats paired with floor length dresses and key knitwear pieces showcasing a hound’s tooth pattern served as the first few looks. Setting the stage for a major emerging trend this season, Lee showcased full A-line skirts that were styled with pony skin Oxford shoes.
The models sported pretty yet slightly messy half up, half down hair styles which suggested a sense of ease, comfort and naturalness. This styling seamlessly tied in the ethereal countryside beauty meets 50’s practical fashionista theme allowing for the focus to be placed on the shapes and printed details. A print reminiscent of muddy tire tracks decorated jumpers, skirts and coats in black, dark blue and brown.
Employing a palette of royal blue, forest green and earthy brown, Lee stayed true to her countryside getaway theme as well as key colours this season. In her statement piece of the collection, Lee produced a grey and white tartan printed coat that featured an asymmetrical, structured shape. This print and shape played to the chequered-gingham prints and boxy, structured shape trends for the season.
With the slow, tranquil music, the show hinted at a peaceful break from the chaos of fashion and fast-paced city life, creating an idyllic parallel between naturism and conventional city outerwear that captured the entire collection.