"Nothing Techno or Digital" is what creative director Alber Elbaz wanted for Lanvin's SS14 menswear collection, a far cry from the accompanying soundtrack by London based electronic trio Factory Floor.
Signed to DFA Records, Factory Floor’s sound has been described as ‘unsettling disco’ and ‘post apocalyptic’, their 2011 single ‘Two Different Ways’ was met with huge critical acclaim and was arguably the musical highlight of that year.
‘Fall Back’ is an eight-minute acid house-meets-punk experience complete with a harsh bass line and aggressive industrial percussion.
The song has a minimal techno structure with an acid synth line that slowly evolves, peaks and then drops through out, mirroring the gradual elongation of the silhouette and sudden transition from monochrome to colour seen in the collection.
Huge metallic lights loomed over the audience; parallel to the music these structures gave connotations of something that was severe and mechanical. The ghostly vocals that ask “did you feel like you were going to fall underground?” seemed right at home in this industrial setting.
‘Techno’ may not have been Elbaz’s and head menswear designer Lucas Ossendrijver's original intention but it is certainly something that springs to mind.