Forward PR has become one of London's leading public relation agencies, with a broad portfolio of clients spanning fashion, music, beauty, print and digital content. Last week, Forward PR's Spring/Summer 2014 press days took place in Soho, where respective clients showcased their forthcoming collections to the press.
In the centre of the room was an alluring display of fifteen headpieces from milliner Alexandra Harper's S/S14 collection 'Desert Blooming'. Harper demonstrated excellent craftsmanship through texture and volume - the key of this collection. Hand-cut leather headpieces suggested a swirling sandstorm, while elegant caps encrusted with white and grey pearls imitated oversized sand granules. Bright protruding silk flowers in pink, turquoise and blue resembled the beauty of rare desert flora.
We were also drawn to Singapore-born, London-based designer Eugene Lin's S/S14 collection. Fresh from the London Fashion Scout catwalk, Eugene Lin stepped out from the loud prints and utilitarian wear of A/W13, opting for clean looks washed in white and toughened with black and bright orange. Lin referenced the fabled 'Valkyries of the Norse' mythology where female spirits become swans with the aid of feathered cloaks on the battlefield. This was brought to life in soft tailoring and the inclusion of feather prints and draped necklines and bodices, hugging the body in all the right places.
Other highlights included luxury menswear label Euphorik's S/S14 'Gothic' collection inspired by dark elements of the medieval era with vaulted cathedral ceilings, stained glass and religious symbolism printed on casual wear and modern tailoring. Alice Palmer's S/S14 collection was quite the opposite, displaying cosmic patterns and bright hues printed on an array of knitted garments in a collection entitled 'Life On Mars'.
A headpiece with gilded horns and a broken mirrored mask were two of eight pieces from Catherine Wales' experimental 'Project DNA' collection of three-dimensional accessories. Fusing high fashion, technology and science, Wales pushes the edge of digital fabrication in this collection that is inspired by the visual structure of human chromosomes, produced using white nylon through a three-dimensional printer. The other pieces in this collection are currently exhibiting at the Design Museum in London.
Event Photos: Paola Vivas
Lookbook Photos: Courtesy of Forward PR
Illustrations: Guilherme Valente