For years, Christopher Bailey has kept a strong patriotic aesthetic running through Burberry, and the world has embraced its celebration of everything British, this is reflected in the soundtrack this season, which includes British singer-songwriters of the moment: George Ezra, Jake Bugg and James Bay.
The three solo acoustic musicians have a distinctive raw quality about them that represent the brand (and title of this seasons' show ‘English Rose’), as Burberry has been known to embrace the British music scene featuring young talents in their advertising campaigns.
The sun came out especially for the show on what was a rainy Monday, it was almost as if the music played a part in this, as the soundtrack was alluring and to an extent, enchanting.
The ghostly undertone of ‘Man on the Moon’ reflected upon the sheer fabrics used: English lace, macramé lace and rubber echoed this ghostly quality in particular Cara Delevingne’s embroidered see-through raincoat. The lace and transparent materials also represented fragility in the women, further emulated by the melancholy nature of ‘Man on the Moon’ - the thorn of the ‘English Rose’.
The soundscape here was fitting for Burberry, a brand that has always supported musical talent and a purveyor of all things British.
George Ezra - Benjamin Twine
Jake Bugg - Man On The Moon
James Bay - When We Were On Fire
George Ezra - Budapest
Photos: Courtesy of Burberry